Who I AM

I picked up a camera when I was 6 and never really put it down. I’ve been filming my life ever since—obsessed with storytelling and how to bring ideas to life on screen.

Over the years, I’ve realized most companies struggle to create great content not because they don’t have the ideas, but because they don’t have someone who can confidently say the thing on camera. That’s where I come in—I love being on camera, and I’m pretty damn good at it.

I started Crux Content to take the pressure off the parts of content creation that feel hard, awkward, or overcomplicated. In climbing, the “crux” is the toughest part of the route. That’s what content can feel like for a lot of people—and I’m here to make it easy.

Whether it's a hidden voice, a bold brand, or a 6-year-old with a Handycam, everyone has a story worth telling. I'm here to help you tell it.